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At HSM HIGH, we understand the significance of uniforms in portraying a hotel’s brand image. Whether it’s the front desk and concierge, restaurant and cafe staff, or housekeeping and valet teams, every interaction with hotel personnel contributes to the overall narrative in the minds of guests.

We specialize in creating uniforms that not only align with your brand’s personality and objectives but also cater to the diverse needs of your staff in various roles.

The Unique Challenge

Hotels face the unique challenge of dressing staff members in different capacities, each of which must seamlessly blend with the overall brand identity while being practical for the tasks at hand. From check-in to leisure facilities, the uniforms should reflect different experiences and help guests identify different roles effortlessly.

For instance, the check-in staff sets the stage for the entire guest experience and should appear professional, competent, and in control. On the other hand, a visit to the pool or day spa calls for a more relaxed attire that puts guests at ease and allows staff to engage in physically demanding tasks.

Our Tailored Solution

Our approach begins by deconstructing every aspect of your hotel and determining which staff members require uniforms, considering the brand’s desired reflection at each touchpoint of the customer experience. We then allocate a budget to each division, prioritizing areas that have the greatest impact on showcasing your brand.

To ensure a cohesive and consistent uniform brand, we encourage the creation of mock-up samples. This enables you to visualize how each element will appear in real life and guarantees that they are suitable for specific roles they represent. It could be as simple incorporating a key brand color consistently throughout uniform ensemble.